Sippin’
Year: 2021
Category: Identity Programme, Poster, Video
Mentor(s): Louis Baker
Collaborators: Annika Clark, Sarah Foreman, Danny Dickson
Case Study
Sippin’ is a ficitonal drink app that’s made for everyone to use. It gives people the chance to share their creations, creating their own drink library and exploring new and unique recipes made by other users. The users have a chance to rate and comment on recipes which help to provide methods of filtering and categorizing.
More of the process here.
More of the process here.
App
After the user downloads and signs up for the app, they’re
met with a simple questionnaire to kick start their personal
refreshing journey. Users can look up trending drinks or just
explore random ones. They can also search for specific
drinks by ingredients and/or category. After a while they’ll
have their own recipe library from saved to uploaded ones.
Supporting Media
To spread the word, we came up with a digital poster and
a video ad. Both carry and emphasise the brand’s voice
and aesthetic. The video ad also calls for people to change
the habit of grabbing daily smoothies, drinks and/or coffees
for environmental and financial benefits, while the poster can
shared through social media websites to promote the app.
